The effects of Business Marketing on Game Design and Development
Brian R. Smith
Full Sail University, Winter Park, Florida
This paper shall explore how business and marketing affect the design and development of a mobile game. It will consider, how the revenue model affects game design, how to determine your game is something people will want to play, what is involved in game development other than coding and artwork and how does this affect your development budget and schedule, how to convince an investor/publisher to fund your game, and how will this class affect my approach to WWI Flying Circus?
How the revenue model affects game design
How to determine your game is something people will want to play
The best way is to research similar games in your target market. Look at their revenue models and compare how well each has done relative to each other. After that, and as soon as you can, have your target market audience play early versions of your game to gauge the uptake.
What is involved in game development other than coding and artwork, and how does this affect your development budget and schedule
How to convince an investor/publisher to fund your game
It is never easy, the convincing. But, here are some of the key points I have learned during the course of this course.
This reminds me of a story. I was helping with a conference in Istanbul back in the late 1990s while I worked for a Large Multinational Corporation (LMC). As the keynote was speaking, I was outside the main auditorium putting up signage. A young LMC man came out of the auditorium and walked directly to me. He said in broken English, “I do not know what she is selling, but I know I need it.” He then rushed off. I peeked into the auditorium and saw an American salesperson saying, “this software is so good it will basically make money for you.” She used the motions (like pulling on the handle of a slot-machine) and sounds (“ka-ching!”) of an old-time cash register to reinforce her sales message. What was she selling? It was not important. What was important, especially where English is not the primary language, was her enthusiasm for the product. That is why I have enthusiasm as number one on my list.
Amazing. I still remember her name: Kelly Schmatzer (sp). I hired her as a keynote for one of my Belgium conferences later that year. Such was the power of her enthusiasm.
Of course, you have to be able to back up your enthusiasm with a good solid game idea, technical plan, and business case.
How will this class affect my approach to WWI Flying Circus
I really enjoyed sharing all what I have learned so far with Professors Kelly and Penney in the greenlight presentation for my WWI Flying Circus capstone project. This class afforded me the time to apply what I have learned so far and push that into the slides.
Hopefully, I brought the enthusiasm.
Hopefully, I also brought the good solid game idea, technical plan, and business case to the table.
Both, together, have helped me solidify my plans for WWI Flying Circus.
There are no sources in the current document.